STREETrave

STREETrave, a pioneering force in the Dance Music Revolution, has been a cornerstone of the electronic music scene for over 35 years. Founded by club promoter Ricky Magowan, STREETrave has hosted legendary events featuring iconic artists like Carl Cox, The Prodigy, M People, Moby, and NJoi, solidifying its status as a heritage brand in the industry.

[Strategy]
[Social Media Management]
[Content Creation]
[Copywriting]
[Advertising]

Objectives:

For over four years, The Roar Agency has partnered with STREETrave to enhance its digital presence, engage its audience, and promote its events, including the STREETrave takeover of Pavilion Festival.

Strategy:

Compelling Content Creation: The Roar Agency consistently produces captivating content that showcases the essence and excitement of STREETrave’s events, both behind the scenes and on-stage.

Promotion of ‘Pavilion’ Music Festival: Leveraging paid ads and targeted online campaigns, The Roar Agency spearheaded the promotion of STREETrave’s Sunday takeover of ‘Pavilion Pavilion Festival’. This strategic approach ensured the festival reached the right audience, resulting in an exceptional turnout and resounding success.

Long-term Planning: Following the remarkable success of ‘Pavilion’, STREETrave has secured another five years for the festival.

Results:

The collaboration between STREETrave and The Roar Agency has yielded significant achievements:

  • Increased brand visibility and engagement across digital platforms.
  • Successful promotion of ‘Pavilion’ music festival, leading to a remarkable turnout and the extension of the event for another five years.
  • Enhanced audience reach and engagement through targeted online advertising campaigns.

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